U GRO Capital addresses capital needs of small businesses by providing customized loan solutions. Scarecrow M&C Saatchi chose a retro-futuristic metaphor to represent the invisible technology behind the U Gro X app.
The film is about a business owner whose factory is at a standstill due to a shortage of funds. He sends an SOS via his cell phone, which is metaphorically represented as a message in a bottle. It is spotted and picked up by the messenger of the U GRO Capital realm, a pelican.
Zink expertly conceptualized and designed the characters and surreal worlds, bringing the agency’s script to life. Through innovative artistry and imaginative storytelling, Zink transformed the narrative into an immersive visual experience that captivates audiences and elevates the original vision.
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Client: U Gro Capital
Agency: Scarecrow M&C Saatchi
Director: Bosco Bhandarkar
Production: Vikram Karla – Good Morning Films
Creative Director Zink: Raj DIas
Design, Animation, VFX: Zink
VFX Producer: Jessica Clarke
EP: Rupali Upponi
Design: Daniel Puopolo