With the concept of Cooking+ Food +Food-lifestyle, the TV channel went on-air in early 2011. It featured, for the very first time, Hinglish content that is produced in India, making the shows relevant to the Indian audience. In order to connect to their audience in India, FOODFOOD will feature shows about food and food lifestyle like ‘Sanjeev Kapoor’s Kitchen’, ‘ Firangi Tadka ‘, ‘ Sirf 30 Minute ‘ and Ready Steady Cook. Prominent personalities form the entertainment and food industry such as chef Chinu, Chef Harpal, Chef Rakesh Sethi, and more will feature as part of the varied offerings on the channel. FoodFood is also the first Indian channel that’s entirely shot in high definition.